in April 1994, Supreme opened its doors on Lafayette

Street in downtown Manhatten and became the home of New

York City Skate Culture. At its core was the gang of

rebellious young New York skaters and artists who became

the store's staff, crew and customers.

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Supreme grew to be the embodiment of the downtown culture,

playing an intergal part in its constant regeneration.

Skaters, punks, hip-hop heads -  the young counter culture

at large- all gravitated towards Supreme.

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while it grew into a downtow institution, Supreme

establisched itself as a brand known for it qualtity, style and 

authentucity.

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over its eighteen year history, Supreme has worked with

some of our generation's most groundbreaking desingers,

artist, photographers and musicians - all who have helped

continue to define its unique identity and attidude.